Privacy Policy

1 Data Controller

The controller responsible for the processing of your personal data is:

Rank Press SRL is a Belgian company that develops and operates a WordPress SEO plugin delivered as a SaaS (Software as a Service) solution, featuring AI-powered content generation capabilities.

As the data controller, Rank Press SRL determines the purposes and means of processing your personal data and is responsible for ensuring that such processing complies with applicable data protection legislation, including the General Data Protection Regulation (EU Regulation 2016/679) and the Belgian law of July 30, 2018, on the protection of natural persons with regard to the processing of personal data.

2 Data We Collect

We collect and process several categories of personal data depending on your interactions with our services:

2.1 Account Data

When you create an account or subscribe to our services, we collect:

• Full name
• Email address
• Payment information (credit card details are processed securely by our payment provider and are not stored on our servers)
• Billing address and company information (if applicable)
• Account credentials (password stored in hashed form)

2.2 Usage Data

When you use our services, we automatically collect:

• IP address
• Browser type and version
• Operating system
• Pages visited on our website
• Plugin usage data and feature interactions
• Date and time of access
• Referring website addresses

2.3 Content Data

In the course of providing our AI content generation and SEO optimization services, we may process:

• Content generated through our AI tools
• Website URLs submitted for analysis and optimization
• SEO configuration settings and preferences
• Keywords, topics, and content parameters provided by you

3 Purpose of Processing

We process your personal data for the following purposes:

3.1 Service Delivery

To provide, operate, and maintain our WordPress SEO plugin and AI content generation services, including creating and managing your account, delivering the features of your subscribed plan, and processing content generation requests.

3.2 Billing and Payments

To process payments, manage subscriptions, issue invoices, and handle billing-related communications. This includes verifying payment information and managing renewal cycles.

3.3 Service Improvement

To analyze usage patterns, diagnose technical issues, improve our services, develop new features, and enhance the overall user experience. This may include aggregated and anonymized analytics.

3.4 Customer Support

To respond to your inquiries, provide technical assistance, resolve issues, and communicate important information about your account or our services.

3.5 Legal Compliance

To comply with applicable legal obligations, including tax and accounting requirements under Belgian law, respond to lawful requests from public authorities, and enforce our Terms of Sale.

4 Legal Basis

We process your personal data based on the following legal grounds under the GDPR:

4.1 Contract Performance (Article 6.1.b GDPR)

Processing is necessary for the performance of the contract between you and Rank Press SRL, including the provision of our SaaS services, account management, payment processing, and customer support related to your subscription.

4.2 Legitimate Interest (Article 6.1.f GDPR)

Processing is necessary for our legitimate interests, provided these interests are not overridden by your rights and freedoms. This includes improving our services, ensuring the security of our platform, preventing fraud, and conducting anonymized analytics to better understand how our services are used.

4.3 Consent (Article 6.1.a GDPR)

Where we rely on your consent for specific processing activities, such as sending marketing communications or using non-essential cookies, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

4.4 Legal Obligation (Article 6.1.c GDPR)

Processing is necessary to comply with legal obligations to which Rank Press SRL is subject, including Belgian tax and accounting regulations, anti-money laundering requirements, and responses to lawful requests from competent authorities.

5 Data Recipients

We may share your personal data with the following categories of recipients, strictly to the extent necessary for the purposes described in this Privacy Policy:

5.1 Payment Processors

We use Stripe to process payments securely. Stripe receives the payment information necessary to complete transactions and operates as an independent data controller for payment processing. You can review Stripe's privacy policy at https://stripe.com/privacy.

5.2 Hosting and Cloud Providers

Our services are hosted on cloud infrastructure providers who store and process data on our behalf under strict data processing agreements.

5.3 AI Providers

To deliver our AI-powered content generation features, we transmit content-related data to third-party artificial intelligence providers. These providers process data solely on our behalf and in accordance with our instructions and applicable data processing agreements.

5.4 Analytics Tools

We use analytics tools to understand how our services are used, monitor performance, and improve user experience. Data shared with analytics providers is anonymized or pseudonymized wherever possible.

5.5 No Sale of Personal Data

We never sell your personal data to third parties. Your data is only shared with the recipients listed above for the specific purposes described in this Privacy Policy.

6 International Transfers

Some of our data processors and service providers may be located outside the European Economic Area (EEA). When personal data is transferred to countries that do not benefit from an adequacy decision by the European Commission, we ensure that appropriate safeguards are in place to protect your data.

These safeguards include:

• Standard Contractual Clauses (SCCs) approved by the European Commission, which contractually oblige the data recipient to protect your data to European standards
• Adequacy decisions by the European Commission, where applicable, recognizing that the recipient country provides an adequate level of data protection
• Additional technical and organizational measures, such as encryption and access controls, to supplement the contractual safeguards

You may request a copy of the relevant safeguards by contacting us at contact@rankpress.com.

7 Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable law:

7.1 Account Data

Your account data is retained for the duration of your active account. Upon account deletion, we retain your personal data for a period of 3 years following deletion, in order to comply with legal obligations, resolve potential disputes, and enforce our agreements.

7.2 Billing and Financial Data

Billing records, invoices, and financial transaction data are retained for 10 years in accordance with Belgian accounting and tax law requirements (Belgian Code of Economic Law and the Belgian Income Tax Code).

7.3 Usage and Analytics Data

Usage data and analytics are retained in an anonymized or aggregated form for the purpose of service improvement. Identifiable usage data is deleted or anonymized within 26 months of collection.

7.4 Content Data

Content generated through our services is retained for the duration of your active subscription. Upon account deletion, content data is deleted within the same retention period as account data (3 years), unless earlier deletion is requested.

8 Your Rights

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

8.1 Right of Access

You have the right to obtain confirmation as to whether your personal data is being processed, and if so, to request access to that data along with information about how it is used.

8.2 Right to Rectification

You have the right to request the correction of inaccurate personal data and to have incomplete data completed.

8.3 Right to Erasure

You have the right to request the deletion of your personal data when it is no longer necessary for the purposes for which it was collected, or when you withdraw your consent (where consent is the legal basis for processing). This right is subject to applicable legal retention obligations.

8.4 Right to Restriction of Processing

You have the right to request the restriction of processing of your personal data in certain circumstances, such as when you contest the accuracy of the data or when you have objected to processing pending verification of our legitimate grounds.

8.5 Right to Data Portability

You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit that data to another controller without hindrance.

8.6 Right to Object

You have the right to object to the processing of your personal data based on legitimate interest grounds. We will cease processing unless we demonstrate compelling legitimate grounds that override your interests, rights, and freedoms.

8.7 Right to Withdraw Consent

Where processing is based on consent, you have the right to withdraw your consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.

8.8 Right to Lodge a Complaint

If you believe that your data protection rights have been violated, you have the right to lodge a complaint with the Belgian Data Protection Authority:

To exercise any of your rights, please contact us at contact@rankpress.com. We will respond to your request within one month of receipt. In complex cases, this period may be extended by an additional two months, in which case we will inform you accordingly.

9 Security

Rank Press SRL takes the security of your personal data seriously and implements appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction.

Our security measures include:

• Encryption: Data is encrypted in transit using TLS/SSL protocols and at rest using industry-standard encryption algorithms
• Access controls: Strict role-based access controls ensure that only authorized personnel have access to personal data, on a need-to-know basis
• Regular audits: We conduct regular security audits and vulnerability assessments to identify and address potential risks to our systems and your data
• Secure infrastructure: Our services are hosted on secure cloud infrastructure with built-in redundancy, firewalls, and intrusion detection systems
• Incident response: We maintain an incident response plan to promptly detect, report, and address any personal data breaches in accordance with GDPR requirements

While we strive to protect your personal data, no method of transmission over the Internet or method of electronic storage is completely secure. We cannot guarantee absolute security, but we are committed to continuously improving our security practices.

10 Children

Our services are not directed to individuals under the age of 16. We do not knowingly collect or process personal data from children under 16 years of age.

If we become aware that we have inadvertently collected personal data from a child under 16, we will take immediate steps to delete such data from our systems.

If you are a parent or guardian and believe that your child has provided us with personal data, please contact us at contact@rankpress.com so that we can take the necessary action.

11 Changes to This Privacy Policy

Rank Press SRL reserves the right to update or modify this Privacy Policy at any time to reflect changes in our practices, legal requirements, or service offerings.

In the event of material changes, we will notify you at least 30 days before the changes take effect, by email or by a prominent notice on our website. The "Last updated" date at the top of this page will be revised accordingly.

Your continued use of our services after the updated Privacy Policy takes effect constitutes your acceptance of the changes. If you do not agree with the revised Privacy Policy, you may discontinue your use of the services and request deletion of your account.

12 Contact

If you have any questions, concerns, or requests regarding this Privacy Policy or the processing of your personal data, you may contact us at:

You may also contact the Belgian Data Protection Authority if you wish to file a complaint or seek further information about data protection: